Alianzo Rank Local Brands - Argentina

Total: 170

  # PROFILE
No variation 1 Greenpeace Argentina Greenpeace Argentina 66 76 80 75 0 0 0 54 0 0 0 0
No variation 2 McDonald's Argentina McDonald's Argentina 0 70 80 77 0 0 0 54 0 0 0 0
No variation 3 Movistar Argentina Movistar Argentina 50 72 67 65 0 65 48 46 0 0 0 0
No variation 4 Samsung Argentina Samsung Argentina 0 65 78 82 0 31 0 52 0 0 0 0
No variation 5 Personal Personal 0 63 64 76 0 52 23 62 0 0 0 0
No variation 6 Garbarino Garbarino 0 66 70 65 0 50 22 47 0 0 0 0
No variation 7 Falabella Argentina Falabella Argentina 0 59 74 71 56 51 45 20 0 0 0 0
Up 8 Peugeot Argentina Peugeot Argentina 0 62 72 75 0 53 0 0 0 0 0 0
No variation 9 Claro Argentina Claro Argentina 0 62 77 75 0 0 0 0 0 0 0 0
Up 10 Banco Provincia Banco Provincia 0 51 68 57 0 0 23 43 0 0 0 0
No variation 11 Citroën Argentina Citroën Argentina 0 58 72 63 0 76 52 0 0 0 0 0
Down 12 Partido de La Costa Partido de La Costa 50 0 58 0 0 0 0 0 62 0 0 0
Up 13 Lagaceta Argentina Lagaceta Argentina 0 63 72 70 0 0 0 0 0 0 0 0
Down 14 Honda Argentina Honda Argentina 0 57 71 0 0 0 0 47 0 0 0 0
No variation 15 BBVA Banco Francés BBVA Banco Francés 0 59 61 64 60 0 0 0 0 0 0 0
Up 16 Tránsito Córdoba Tránsito Córdoba 55 61 46 0 0 17 0 46 0 0 26 0
Down 17 Dafiti Argentina Dafiti Argentina 0 37 72 0 0 39 55 50 0 0 0 0
No variation 18 Staples Argentina Staples Argentina 53 50 56 37 55 33 32 0 0 0 0 0
Up 19 La Segunda Seguros La Segunda Seguros 28 52 68 48 0 0 0 0 0 0 0 0
Down 20 Rionegro Argentina Rionegro Argentina 0 46 67 0 0 30 0 46 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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