Alianzo Rank Local Brands - Restaurants & Cafés

Total: 144

  # PROFILE
No variation 1 Starbucks España Starbucks España 14 67 81 29 0 7 64 63 79 0 0 0
No variation 2 Jollibee Jollibee 0 61 90 0 0 0 0 60 74 0 0 0
No variation 3 Cafe Coffee Day Cafe Coffee Day 0 63 86 54 1 0 0 0 57 0 0 0
No variation 4 Bob's Bob's 0 54 95 73 27 7 0 62 15 0 0 0
No variation 5 McDonald's USA McDonald's USA 0 83 90 78 0 50 0 43 0 0 0 0
No variation 6 Burger King Brasil Burger King Brasil 0 59 92 73 0 0 0 67 0 0 0 0
No variation 7 McDonald's Argentina McDonald's Argentina 0 67 86 70 0 0 0 58 0 0 0 0
No variation 8 Outback Steakhouse Outback Steakhouse 0 55 85 67 48 0 0 65 0 0 0 0
Up 9 Sanborns Sanborns 0 68 80 63 0 0 68 52 0 0 0 0
No variation 10 KFC Malaysia KFC Malaysia 0 48 83 80 0 0 0 70 0 0 0 0
Down 11 Just Eat España Just Eat España 53 54 75 63 0 33 0 55 0 0 0 0
No variation 12 KFC Arabia KFC Arabia 0 51 83 60 0 0 0 60 0 0 0 0
Up 13 100 Montaditos 100 Montaditos 0 57 74 27 0 0 0 72 0 0 0 0
No variation 14 Domino's Pizza España Domino's Pizza España 0 57 68 60 0 0 0 56 0 0 0 0
Up 15 McDonald's Canada McDonald's Canada 0 71 80 64 0 0 0 0 0 0 0 0
Up 16 Dunkin' Coffee (Spain) Dunkin' Coffee (Spain) 47 45 66 48 0 19 38 54 0 0 0 0
Down 17 Just-Eat.co.uk Just-Eat.co.uk 56 58 74 59 0 57 0 0 0 0 0 0
Up 18 KFC Thailand KFC Thailand 0 61 81 79 0 0 0 0 0 0 0 0
Down 19 Subway Brasil Subway Brasil 0 54 90 63 0 15 0 0 0 0 0 0
No variation 20 McDonald's Australia McDonald's Australia 0 51 65 61 0 14 0 53 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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