Alianzo Rank Local Brands - Make-up & Cosmetics Brands

Total: 77

  # PROFILE
No variation 1 Shiseido USA Shiseido USA 0 0 69 66 78 13 55 62 66 0 0 0
No variation 2 Nocibé France Nocibé France 0 56 81 0 0 0 0 62 30 0 0 0
No variation 3 Mary Kay de México Mary Kay de México 0 62 84 69 0 0 0 57 0 0 0 0
No variation 4 Maquiagem Natura Maquiagem Natura 0 52 90 72 0 0 0 59 0 0 0 0
No variation 5 Bioderma France Bioderma France 0 59 78 60 0 46 0 61 0 0 0 0
No variation 6 Seda Seda 1 54 86 64 0 0 0 59 0 0 0 0
Up 7 Oriflame Türkiye Oriflame Türkiye 0 51 75 58 0 0 60 76 0 0 0 0
Down 8 Garnier USA Garnier USA 0 53 73 59 0 31 63 58 0 0 0 0
Up 9 L'Oréal India L'Oréal India 0 64 82 76 0 72 42 0 0 0 0 0
Up 10 Avon México Avon México 1 54 77 59 0 0 0 56 0 0 0 0
Down 11 Nivea España Nivea España 0 55 73 61 0 0 0 57 0 0 0 0
No variation 12 BareMinerals UK BareMinerals UK 0 53 70 47 0 27 51 56 0 0 0 0
No variation 13 Maybelline New York India Maybelline New York India 0 58 82 69 0 67 0 0 0 0 0 0
Up 14 Lancome USA Lancome USA 0 69 78 64 0 0 64 0 0 0 0 0
No variation 15 Garnier España Garnier España 0 41 71 71 0 0 0 58 0 0 0 0
Down 16 L'Oreal Paris USA L'Oreal Paris USA 1 66 76 75 0 0 0 0 0 0 0 0
No variation 17 L'Oreal Paris Brasil L'Oreal Paris Brasil 0 55 81 80 0 0 0 0 0 0 0 0
Up 18 Mary Kay Brasil Mary Kay Brasil 0 53 88 61 0 0 47 0 0 0 0 0
Up 19 L'Oréal Paris Deutschland L'Oréal Paris Deutschland 0 49 78 79 0 51 56 0 0 0 0 0
Up 20 Manhattan Cosmetics Germany Manhattan Cosmetics Germany 1 29 75 69 0 0 0 58 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

View more

2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
View more

3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

View more