Alianzo Rank Global Brands - United States

Total: 22338

  # PROFILE
Up 1 NASA NASA 16 99 93 89 77 96 27 67 95 76 99 0
Down 2 PlayStation PlayStation 85 93 94 95 0 99 0 80 84 42 63 76
No variation 3 Victoria's Secret Victoria's Secret 60 86 90 94 64 60 71 83 83 71 53 74
No variation 4 United Nations United Nations 63 91 84 76 85 92 58 41 99 0 68 90
No variation 5 Unicef Unicef 70 92 89 74 75 91 78 66 87 0 0 0
No variation 6 Microsoft Microsoft 80 88 69 82 90 0 55 56 96 74 0 77
No variation 7 Intel Corporation Intel Corporation 68 80 84 80 73 64 52 61 90 0 0 79
Up 8 Harvard University Harvard University 81 77 86 74 28 69 27 65 96 0 0 0
Down 9 Coca-Cola Coca-Cola 50 85 80 87 0 66 52 66 93 100 53 1
No variation 10 Nike Nike 22 74 99 81 83 74 0 86 82 0 0 1
Up 11 General Electric General Electric 70 73 75 75 66 64 69 97 87 55 0 0
Down 12 Starbucks Starbucks 1 84 75 69 81 74 82 78 90 56 41 59
Down 13 World Bank World Bank 32 83 90 65 67 55 0 78 89 0 72 0
Up 14 GoPro GoPro 0 81 87 96 50 57 31 80 83 0 0 50
Up 15 Under Armour Under Armour 71 75 82 88 67 48 68 67 78 74 0 72
Down 16 Dell Dell 13 70 72 78 77 82 51 80 91 0 62 84
Up 17 PayPal PayPal 53 73 81 67 58 58 60 67 88 74 23 61
No variation 18 Nike Football Nike Football 0 71 96 87 0 30 10 84 85 0 28 76
No variation 19 KFC KFC 0 76 89 84 61 51 51 70 87 99 0 1
Down 20 Pepsi Pepsi 0 81 94 83 11 69 0 42 92 0 0 86

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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