Alianzo Rank Global Brands - United Kingdom

Total: 1157

  # PROFILE
No variation 1 Burberry Burberry 18 89 88 84 80 90 64 86 77 0 29 78
No variation 2 Aston Martin Aston Martin 1 81 84 83 52 69 70 86 83 58 0 67
No variation 3 British Airways British Airways 4 71 80 70 64 74 49 76 90 0 0 74
No variation 4 Topshop Topshop 70 78 75 62 63 72 70 89 70 69 0 48
No variation 5 Bentley Bentley 0 80 76 75 65 42 41 65 84 0 0 48
Up 6 Jaguar Jaguar 0 79 78 72 38 61 0 65 81 0 48 67
No variation 7 Land Rover Land Rover 1 76 79 71 76 21 0 64 82 0 0 67
Down 8 Rolls Royce Cars Rolls Royce Cars 5 65 83 77 73 83 61 84 73 0 0 0
No variation 9 Asos Asos 12 79 81 71 11 63 85 87 62 87 35 52
No variation 10 Virgin Atlantic Virgin Atlantic 1 73 60 74 61 38 49 74 83 0 0 0
No variation 11 Amnesty International Amnesty International 67 70 79 70 66 55 62 0 89 0 0 0
Up 12 Asda Asda 0 66 80 72 0 38 77 51 80 0 0 0
No variation 13 Marks & Spencer Marks & Spencer 48 76 63 89 75 78 62 76 47 57 0 44
Down 14 Sainsbury's Sainsbury's 1 66 61 89 60 75 57 53 80 0 0 0
No variation 15 Dr. Martens Dr. Martens 56 68 76 67 0 44 56 62 66 0 0 0
Up 16 Umbro Umbro 8 69 66 56 23 47 50 54 78 57 31 36
Up 17 Jimmy Choo Jimmy Choo 1 79 81 83 37 35 68 65 56 0 0 0
Down 18 Oxfam Oxfam 73 80 64 59 71 64 58 0 79 0 0 51
Down 19 Dorothy Perkins Dorothy Perkins 56 75 74 54 60 77 73 69 53 0 0 0
Up 20 Johnnie Walker Johnnie Walker 0 60 78 56 0 22 0 55 78 0 91 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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