Alianzo Rank Global Brands - United Kingdom

Total: 1204

  # PROFILE
No variation 1 Burberry Burberry 18 90 87 79 80 90 64 87 77 0 27 93
No variation 2 Aston Martin Aston Martin 1 80 83 71 52 71 70 87 84 57 0 68
No variation 3 British Airways British Airways 4 70 82 71 64 61 49 77 90 0 0 74
No variation 4 Topshop Topshop 70 77 76 61 63 59 70 89 67 62 0 49
Up 5 Jaguar Jaguar 0 77 78 69 38 61 0 65 80 0 45 82
Down 6 Bentley Bentley 0 76 78 64 65 43 41 64 84 0 0 49
Down 7 Land Rover Land Rover 1 76 80 67 76 21 0 64 80 0 0 68
Up 8 Asos Asos 12 80 75 78 11 63 85 87 63 86 33 52
Down 9 Rolls Royce Cars Rolls Royce Cars 5 65 82 72 73 85 61 85 65 0 0 0
No variation 10 Virgin Atlantic Virgin Atlantic 1 71 67 68 61 38 49 74 84 0 0 0
No variation 11 Amnesty International Amnesty International 67 69 81 68 66 56 62 0 89 0 0 0
No variation 12 Asda Asda 0 74 81 60 0 39 78 51 80 0 0 0
Up 13 London Business School London Business School 19 67 76 55 68 60 0 48 74 0 43 0
Down 14 Dr. Martens Dr. Martens 56 66 72 68 0 44 56 62 70 0 0 0
No variation 15 Sainsbury's Sainsbury's 1 65 62 74 60 66 57 53 80 0 0 0
No variation 16 Oxfam Oxfam 69 78 66 55 70 64 58 0 78 0 0 52
No variation 17 Umbro Umbro 8 63 67 52 23 42 50 56 79 55 29 36
No variation 18 Dove Dove 0 63 79 87 0 10 51 73 62 83 0 0
No variation 19 Marks & Spencer Marks & Spencer 48 66 70 63 75 74 60 77 47 58 0 45
Up 20 Raspberry Pi Raspberry Pi 93 75 65 64 0 85 0 0 83 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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