Alianzo Rank Global Brands - Switzerland

Total: 141

  # PROFILE
No variation 1 Doctors Without Borders/ Médecins Sans Frontières (MSF) Doctors Without Borders/ Médecins Sans Frontières (MSF) 12 68 75 62 71 53 53 74 80 0 69 0
No variation 2 TAG Heuer TAG Heuer 2 70 81 65 66 79 0 78 72 0 35 0
Up 3 World Economic Forum World Economic Forum 81 84 75 77 74 85 38 0 82 0 70 0
Down 4 IWC Watches IWC Watches 63 68 76 64 76 74 48 77 58 0 36 58
No variation 5 Swatch Swatch 22 61 72 57 56 50 60 78 72 77 71 62
Up 6 FIFA FIFA 0 89 79 92 0 0 0 0 95 0 0 0
Down 7 Swiss International Air Lines Swiss International Air Lines 55 64 67 66 1 68 0 75 80 0 30 0
Up 8 World Health Organization (WHO) World Health Organization (WHO) 0 87 47 66 0 75 0 56 90 0 0 0
Down 9 Christian Louboutin Christian Louboutin 0 80 80 0 71 0 56 88 73 0 0 0
Down 10 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 0 86 77 66 78 76 0 0 83 0 0 0
Up 11 Omega Omega 0 67 76 66 52 0 19 78 70 0 33 0
No variation 12 Nespresso Nespresso 0 60 70 79 47 57 64 75 72 0 0 1
Down 13 Nestlé Nestlé 1 64 68 46 78 38 49 47 87 0 59 0
No variation 14 OHCHR (Office of the United Nations High Commissioner for Human Rights) OHCHR (Office of the United Nations High Commissioner for Human Rights) 0 83 74 61 0 60 0 55 69 0 0 0
Up 15 Chopard Chopard 46 64 74 62 0 40 55 76 55 0 0 62
Up 16 Novartis Novartis 0 66 73 55 86 0 49 47 74 0 37 0
Down 17 Kit Kat Kit Kat 0 61 64 60 0 62 47 53 80 91 0 0
No variation 18 International Committee of the Red Cross - ICRC International Committee of the Red Cross - ICRC 1 81 68 60 64 41 0 0 79 0 43 69
Up 19 ABB ABB 61 69 76 64 84 46 0 0 75 0 0 0
Down 20 Jaeger-LeCoultre Jaeger-LeCoultre 0 66 74 55 0 53 52 57 65 0 0 70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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