Alianzo Rank Global Brands - Spain

Total: 2125

  # PROFILE
No variation 1 Mango Mango 23 69 79 78 74 53 65 85 72 74 0 68
No variation 2 Bershka Bershka 67 70 80 67 0 32 62 83 66 68 0 51
No variation 3 Zara Zara 0 75 85 68 0 38 49 67 73 65 31 69
Up 4 El Corte Inglés El Corte Inglés 74 66 73 63 74 76 63 68 76 0 0 0
Down 5 Pull & Bear Pull & Bear 66 75 82 69 63 0 50 63 63 0 34 59
No variation 6 Desigual Desigual 50 61 78 70 66 69 48 77 61 46 36 38
No variation 7 Iberia Iberia 74 71 60 73 69 25 52 55 75 0 37 0
No variation 8 Vueling Vueling 68 65 60 61 65 38 44 67 73 0 0 0
Up 9 BBVA BBVA 47 62 77 54 77 69 24 44 70 0 0 0
Down 10 Iberdrola Iberdrola 67 68 66 51 65 35 27 54 70 0 34 0
No variation 11 Massimo Dutti Massimo Dutti 0 62 79 69 63 11 57 59 63 53 0 45
No variation 12 IE Business School IE Business School 15 63 63 52 71 74 49 57 66 0 61 40
No variation 13 Orbea Orbea 14 57 64 82 28 27 35 54 67 33 32 49
No variation 14 AirEuropa AirEuropa 63 66 64 62 57 60 36 0 77 0 0 0
No variation 15 Ciudadanos Ciudadanos 0 79 74 76 60 0 0 67 42 0 54 0
Up 16 Stradivarius Stradivarius 0 67 76 57 56 37 56 63 41 0 0 66
Down 17 Telepizza Telepizza 0 63 69 41 51 51 42 67 58 0 0 0
No variation 18 Tous Tous 13 62 75 58 57 0 0 76 48 0 0 0
No variation 19 Ambar Ambar 50 68 66 51 45 25 37 58 52 0 0 0
Up 20 Riu Hotels & Resorts Riu Hotels & Resorts 0 63 75 58 66 78 58 69 38 0 42 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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