Alianzo Rank Global Brands - Spain

Total: 2138

  # PROFILE
No variation 1 Mango Mango 23 67 80 69 74 54 66 86 69 71 0 64
No variation 2 El Corte Inglés El Corte Inglés 74 69 72 66 75 77 63 68 74 0 0 0
No variation 3 Bershka Bershka 67 69 82 61 0 33 62 84 62 69 0 53
No variation 4 Zara Zara 0 71 84 56 0 39 49 66 72 71 29 70
Up 5 Pull & Bear Pull & Bear 66 65 83 65 63 0 50 63 55 0 32 68
Down 6 Iberia Iberia 74 67 61 67 68 26 52 56 75 0 34 0
Down 7 Vueling Vueling 67 66 59 63 65 38 44 68 73 0 0 0
No variation 8 Desigual Desigual 50 61 64 63 65 70 48 78 53 46 34 57
No variation 9 Iberdrola Iberdrola 68 65 63 57 65 35 27 54 68 0 32 0
No variation 10 BBVA BBVA 47 62 71 54 81 72 24 44 68 0 0 0
Up 11 Massimo Dutti Massimo Dutti 0 60 80 61 61 5 58 59 55 53 0 70
Up 12 Riu Hotels & Resorts Riu Hotels & Resorts 0 66 72 63 66 78 58 70 53 0 40 0
Down 13 IE Business School IE Business School 15 62 60 50 71 75 49 58 66 0 60 32
No variation 14 Orbea Orbea 14 59 64 79 28 27 35 54 61 32 30 50
No variation 15 AirEuropa AirEuropa 64 69 64 58 57 59 36 0 76 0 0 0
No variation 16 Stradivarius Stradivarius 0 61 77 60 54 37 56 63 48 0 0 69
No variation 17 Telepizza Telepizza 0 63 68 46 51 53 42 66 56 0 0 0
No variation 18 Tous Tous 13 58 74 61 57 0 0 77 47 0 0 0
Up 19 Ciudadanos Ciudadanos 0 77 73 75 60 0 0 68 34 0 47 0
Down 20 Ambar Ambar 50 63 67 56 42 26 37 59 45 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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