Alianzo Rank Global Brands - The Netherlands

Total: 189

  # PROFILE
Up 1 KLM KLM 72 78 64 80 87 91 60 79 86 71 0 82
Down 2 Greenpeace Greenpeace 70 83 74 73 40 54 59 79 88 0 0 75
Up 3 Philips Philips 4 64 65 71 82 48 59 61 90 76 55 77
Down 4 Shell Shell 0 72 86 77 86 47 0 52 84 0 0 0
No variation 5 Tommy Hilfiger Tommy Hilfiger 52 75 82 69 68 81 70 87 21 0 0 0
Up 6 Booking Booking 36 59 62 45 66 73 72 56 61 59 0 0
Down 7 Heineken Heineken 0 56 67 66 74 0 0 47 72 0 0 0
Down 8 Here Technologies Here Technologies 63 59 70 58 39 0 0 45 64 0 0 0
No variation 9 AkzoNobel AkzoNobel 0 57 60 55 58 0 0 44 71 0 27 0
No variation 10 Adidas Originals Adidas Originals 28 81 72 85 0 55 0 95 0 91 38 76
No variation 11 Hunkemöller Hunkemöller 1 57 67 61 49 0 73 57 52 0 0 0
No variation 12 Scotch & Soda Scotch & Soda 1 52 67 59 58 34 59 72 41 0 0 0
No variation 13 Viktor & Rolf Viktor & Rolf 0 50 69 59 0 0 0 55 55 0 0 0
No variation 14 ING Group ING Group 0 57 62 41 58 0 0 0 72 0 0 0
No variation 15 NXP Semiconductors NXP Semiconductors 49 60 60 0 0 0 0 19 65 0 0 0
No variation 16 Suitsupply Suitsupply 0 52 68 0 0 43 37 74 36 0 0 0
Up 17 TNT TNT 0 43 57 36 67 0 0 0 59 0 0 0
Down 18 Ketel One Ketel One 0 48 67 45 0 8 0 19 43 0 0 0
No variation 19 Rotterdam School of Management Rotterdam School of Management 47 48 52 46 67 0 0 51 18 0 52 51
No variation 20 Mexx Mexx 0 29 52 0 45 0 59 39 60 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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