Alianzo Rank Brands & Organisations - Spain

Total: 4504

  # PROFILE
No variation 1 Mango Mango 23 70 86 72 74 56 65 86 71 72 0 66 0
No variation 2 El Corte Inglés El Corte Inglés 74 64 78 65 74 74 63 68 73 0 0 0 0
Up 3 Desigual Desigual 50 60 84 79 66 70 48 77 61 41 37 37 0
Down 4 Zara Zara 0 74 86 66 0 37 49 68 73 66 30 68 0
Down 5 PP PP 65 77 76 57 0 0 0 49 82 0 57 0 0
Up 6 Pull & Bear Pull & Bear 66 64 83 66 63 0 50 63 60 0 38 57 0
Up 7 Iberia Iberia 74 67 65 68 69 25 52 55 74 0 40 0 30
Down 8 Bershka Bershka 67 68 77 64 0 32 61 84 61 73 0 50 0
No variation 9 Vueling Vueling 68 63 62 51 65 37 44 67 73 0 0 0 0
No variation 10 PSOE PSOE 1 77 76 62 0 66 37 48 77 0 56 0 0
No variation 11 Iberdrola Iberdrola 67 65 68 51 65 34 27 51 65 0 36 0 0
Up 12 Orbea Orbea 14 65 68 74 29 26 35 53 68 32 30 49 0
Down 13 Acciona Acciona 55 64 71 54 79 56 0 0 72 0 0 0 0
Down 14 IE Business School IE Business School 15 63 68 54 71 73 49 57 64 0 57 39 0
Up 15 AirEuropa AirEuropa 64 63 64 51 57 58 36 0 76 0 0 0 0
Down 16 Comunidad de Madrid Comunidad de Madrid 0 71 67 48 68 0 0 0 87 0 0 0 0
No variation 17 Massimo Dutti Massimo Dutti 0 60 79 67 63 20 57 59 58 52 0 44 0
Down 18 Starbucks España Starbucks España 14 67 78 29 0 7 64 54 79 0 0 0 0
Up 19 Universidad de Salamanca Universidad de Salamanca 0 57 65 49 71 52 47 43 79 0 0 0 0
Down 20 Policía España Policía España 1 86 83 57 0 0 0 57 64 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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