Alianzo Rank Brands & Organisations - The Netherlands

Total: 428

  # PROFILE
No variation 1 Greenpeace Greenpeace 70 85 79 76 40 54 59 79 88 0 0 73
No variation 2 KLM KLM 72 81 64 78 87 90 60 80 86 72 0 80
No variation 3 Philips Philips 4 71 74 74 82 48 59 61 90 76 53 75
No variation 4 Shell Shell 0 78 83 79 86 47 0 53 84 0 0 0
No variation 5 Universiteit Leiden Universiteit Leiden 64 57 57 48 67 26 0 48 81 0 0 0
No variation 6 Tommy Hilfiger Tommy Hilfiger 50 77 82 66 68 81 70 87 21 0 0 0
Up 7 Booking Booking 34 61 63 42 66 73 72 56 63 59 0 0
No variation 8 Here Technologies Here Technologies 64 62 69 56 39 0 0 45 65 0 0 0
Down 9 Heineken Heineken 0 57 67 64 74 0 0 47 73 0 0 0
No variation 10 Adidas Originals Adidas Originals 28 84 78 79 0 55 0 95 0 92 38 74
Up 11 University of Groningen (RUG) University of Groningen (RUG) 0 60 58 59 0 0 43 49 72 0 0 0
Down 12 AkzoNobel AkzoNobel 0 56 58 57 58 0 0 45 71 0 27 0
No variation 13 Hunkemöller Hunkemöller 1 58 69 59 49 0 73 58 51 0 0 0
No variation 14 Scotch & Soda Scotch & Soda 1 54 68 57 58 34 59 72 40 0 0 0
No variation 15 ING Group ING Group 0 61 62 42 58 0 0 0 75 0 0 0
No variation 16 Viktor & Rolf Viktor & Rolf 0 52 68 57 0 0 0 55 55 0 0 0
No variation 17 NXP Semiconductors NXP Semiconductors 48 60 60 0 0 0 0 19 65 0 0 0
No variation 18 Suitsupply Suitsupply 0 53 68 0 0 43 37 75 35 0 0 0
Up 19 TNT TNT 0 44 52 50 67 0 0 0 58 0 0 0
Down 20 Ketel One Ketel One 0 49 68 44 0 8 0 19 42 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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