Alianzo Rank Brands & Organisations - Brazil

Total: 798

  # PROFILE
No variation 1 Petrobras Petrobras 21 69 80 68 88 53 0 47 76 0 41 0
No variation 2 Lojas Renner Lojas Renner 16 58 78 71 74 87 76 81 53 0 0 0
No variation 3 Bradesco Bradesco 0 61 61 91 73 54 0 50 71 0 0 0
No variation 4 Cacau Show Cacau Show 0 61 92 76 63 0 0 80 43 0 0 0
No variation 5 MRV Engenharia MRV Engenharia 1 65 73 71 72 77 0 51 49 0 58 0
Up 6 Itaú Itaú 1 64 65 88 83 54 0 51 50 0 0 0
Up 7 FGV FGV 0 59 64 61 82 81 35 49 59 0 0 0
Down 8 Claro Brasil Claro Brasil 0 75 63 94 0 53 0 0 72 0 0 0
Up 9 Porto Seguro Porto Seguro 42 54 66 54 69 75 0 57 49 0 0 0
Down 10 Skol Skol 0 58 89 88 0 18 0 0 61 0 0 0
No variation 11 Banco do Brasil Banco do Brasil 0 61 60 69 68 22 16 0 73 0 0 0
No variation 12 Descomplica Descomplica 1 61 77 86 0 81 53 54 34 0 0 0
Up 13 Ipiranga Ipiranga 0 48 79 73 64 0 0 46 46 0 0 0
Down 14 Guaraná Antarctica Guaraná Antarctica 0 50 80 72 0 58 0 50 43 0 38 0
No variation 15 Caixa Econômica Federal Caixa Econômica Federal 0 58 78 68 1 12 0 0 66 0 0 0
Down 16 Hotel Urbano Hotel Urbano 50 53 83 12 61 0 0 71 38 0 0 0
Up 17 UFRGS UFRGS 0 55 66 62 40 0 0 0 63 0 0 0
Down 18 Osklen Osklen 0 58 65 48 57 0 35 55 41 0 0 0
No variation 19 Bob's Bob's 0 54 77 70 30 6 0 52 29 0 0 0
No variation 20 O Boticário O Boticário 0 61 88 87 0 0 0 83 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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