Facebook, Twitter, Google+, LinkedIn, YouTube, Foursquare... isn't it confusing?

There is some craziness around social media, but every brand needs to be there in order to show how many fans it has and how active these fans are. All platforms provide some analytics on the results a brand is getting, but they don't help at comparing.

That's where Alianzo comes. We provide tools to compare how brands are doing on social media. Both in terms of catching attention and creating communities around brands' Facebook pages and profiles, Twitter profiles, Google+ pages, LinkedIn pages, YouTube channels and Foursquare sites. We compare a brand's data with its competitors', both now and along the time.

We also provide with a general Alianzo rank, a score that filters all social media into one. It allows a brand to know how far it has gone in its online socialization process. It also allows a user of social media, which also happens to be a brand, to know how influential it's becoming. It measures your influence online.

We started doing this as a hobby back in 2005, when some blogs were becoming popular world wide. We took some public data about these blogs, such as the number of sites linking to them or the number of subscribers to their RSS feed, and invented an algorithm that mixed them in order to find out which blogs were the most popular. And it worked! When Twitter launched, we created a top of its users and later on did the same with Facebook's page.

At that time we were engineering social networks (see what IDC wrote about us) and we finally decided to put all our buckets on ranking brands and people on social media.