Facebook, Twitter, Google+, Linkedin, Youtube, FourSquare... isn't it confusing?
There is some craziness around social media, but every brand needs to be there in order to show how many fans it has and how active these fans are. All platforms provide some analytics on the results a brand is getting, but they do not help you to compare.
That is where Alianzo comes. We provide you with tools that will allow you to compare how brands are doing on social media, both in terms of catching attention and creating communities around brands' Facebook pages, Twitter profiles, Google+ pages, Linkedin pages, Youtube channels and FourSquare sites. We compare a brand's data with its competitors', both now and over the time.
We also provide you with a general Alianzo rank, a score that filters all social media into one. It allows a brand to know how far it has gone in its online socialization process. It also allows a user of social media, which also happens to be a brand, to know how influential it is becoming. It measures your influence online.
We started doing this as a hobby back in 2005, when some blogs were becoming popular worldwide. We took some public data of these blogs, such as the number of sites linking to them or the number of subscribers of their RSS feed. To find out which blogs were the most popular ones, we invented an algorithm that mixed them, and it worked! When Twitter was launched, we created a top of its users and later on we did the same with Facebook.